For the second year running, Malaysia's largest and strongest bank, MAYBANK, has emerged as Malaysia's Most Valuable Brand with a brand value of USD 12.85 Billion (Php 127.67 Billion).

The rankings were based on a valuation study commissioned by the Association of Accredited Advertising Agents (4As) Malaysia and The Edge Malaysia, a leading paper on business and investment, and conducted by leading brand consultancy Interbrand.

The annual study has placed Malaysia among the few Asian countries the recognize the value of brands as business and economic assests. In this time of financial turmoil, the study reinforces the important role of BRANDING in building trust, differentiating one offer from another, and eventually enabling the customer to choose. In the long haul, brands can be very powerful drivers of recovery.

Datuk Seri Abdul Wahid Omar, President and CEO of Maybank, recieved the award in behalf of the bank and affirmed the brand's aim to be recognized not only in Malaysia, but also in the Southeast Asian region as well. Maybank is present in 12 countries worldwide, including key financial centers such as Shanghai, Hong Kong, London, New York, Singapore, Jakarta and Bahrain. In the Philippines, Maybank has a network of 45 branches nationwide, 20 of which are located in strategic areas in Metro Manila.

MAYBANK, Malaysia’s largest and strongest bank, has been ranked among the Top100 Banks in the Asia Pacific by The Asian Banker 300 (AB300), an annual listing of the financial and business performance of the commercial banking industry in the region. The study comprises two different lists: the first ranks the top 300 banks in the region by asset size, and the second ranks those same 300 largest banks according to strength. Maybank, the parent bank of Maybank Philippines, is ranked #52 Largest, with assets worth US$ 61.014 billion. The ranking was an improvement from last year’s figures – up 7 notches from 59, and a 16.8% increase in asset size. In fact, Maybank’s asset size even surpasses the Philippines’ six biggest banks combined. As far as the strength ranking is concerned, the AB300 measures a bank’s scale, balance sheet growth, risk profile, profitability and asset quality using eleven key indicators: asset size; year-on-year growth in loans, deposits and operating profit; risk index; capital adequacy ratio; return on assets; cost-to-income ratio; non-interest income as a percentage of total income; bad loan coverage ratio and non-performing loan ratio. Maybank is ranked #11 by AB300 according to strength. Maybank is present in 12 other countries worldwide, including key financial centers such as Shanghai, Hong Kong, London, New York, Singapore, Jakarta and Bahrain. In the Philippines, Maybank has a network of 45 branches nationwide, 20 of which are concentrated in strategic Metro Manila areas.